Types of SEO | White hat SEO | Black hat SEO | Grey hat SEO | SEO – Part 3

White Hat SEO

It uses organic techniques and demands quality in a site in order to ensure it performs well for search.

This means that numerous factors have to be taken into consideration and optimized, such as:

1. Written content

2. Images and video

3. Meta information

4. Site architectur

Black Hat SEO 

In simple terms, it’s using various techniques that ensure that your site performs well in the SERPs

without resorting to what essentially many people now refer to as cheating. These nefarious tactics

are known as black hat SEO and involve numerous spamming techniques, keyword stuffing and

more.

Some of the Black Hat SEO examples are as follows:

1. Paid Links

2. Spam Comments

3. Duplicate Content

4. Article Spinning

5. Clocking

  

Gray Hat SEO

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a

professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing

with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led

now, it’s not something we would recommend.

Grey hat consists of techniques such as:

1. Cloaking

2. Purchasing old domains

3. Duplicate content

4. Link buying

5. Social media automation and purchasing followers

 95 % White Hat + 5 % Black Hat = Gray Hat